The primary goal of SMM is to attract customer’s attention to the company through social networks. The main purpose is to increase traffic by attracting SN users. This type of promotion is becoming very popular recently due to the increase in popularity of SN and smooth decrease of the efficiency of the classical methods of Internet marketing.
The big Social networks have a really large and huge numbers of audience. For example, there are almost 90 million people registered in Google+ and you will make a big mistake if you miss the opportunity of attracting these audience’s attention.